Fashion Trends

2021 Colors for the Consumer: Color Trends for Autumn and Winter

Deveaux pre fall 2021 truffle colour
Grounded. Optimistic. Earthy. Warm. Vibrant. Psychologists agree that how you dress affects your attitude and happiness. How is the fashion world responding to the mix-and-match of consumer attitudes?

We're all excited about post-pandemic fashion themes. Maybe you've embraced the loungewear collection. Perhaps you're looking for more back-in-the-office suits.

2021 Color Trends Paradox

Either way, 2021 fashion color trends have something for everyone's style. Keep reading to find out which 2021 color trends you should add to your wardrobe this season.

Earthy tones aren't going anywhere in fall/winter 2021. Muted pastels and natural shades symbolize a connection to nature. These fashion design trends are reminding us to stay grounded and keep calm.

At the same time, 2021 fashion color trends are bursting out in flashes of color. Pops of bright tones are just what the world needs as we break out of a pandemic fog. Splashes of trendy colors symbolize the hope we all want to feel.

Luxury design brands are focusing on dark fashion design trends this year. Look for deep shades of brown and midnight blue and expect them to stay around for a while.

From commercial color pallets to luxury design, you'll find the union of ideas and color all over 2021 fashion trends.

Natural White

Jil Sander natural white aw 2021 fashion color trends
Jil Sander natural white
natural white aw 2021 color
Nanushka off white series

Natural white is a warm alternative to stark white this season. This color wears well in silk and other soft everyday pieces. Dress for success with natural suits. Pair natural white or buttercream with slightly brighter whites.

Go for a complete contrast look and wear it with black. Natural white reminds us of the undyed, eco clothing trend. Earth-friendly 2021 color trends are definitely here for a while.

Natural white color palettes
Natural white color palettes:
A: 050-90-03, B: 034-89-05, C: 036-89-06

Buttercream

buttercream is a versatile yellow color that suits a broad range of skin tones.
 Salvatore Ferragamo butter AW 2021
Jil Sander butter color of AW 2021
Jil Sander butter color of AW 2021

This wear-everywhere trend is a 2021 highlight. Buttercream is showing up in all aspects of fashion design trends. Pair with trendy patterns and prints for everyday wear.

Work buttercream into swimwear for a day at the beach. Incorporate this trend into footwear this season. Zhuzh up any outfit with buttercream accessories.

Embrace the comfy-at-home lifestyle by donning buttercream loungewear. Buttercream is one of the fashion design trends that will stay with us into 2022.

butter color palettes
butter color palettes: A: 043-90-14, B: 043-88-19, C: 040-86-20

Soft Pastels

Mindful Pales, soft pastels
Adeam Muted pastels 2021
Soft Pastels AW 2021 Fashion Color trends
3.1 Phillip Lim Soft Pastels

Muted pastels are comfort tones for 2021. Flowy dresses, staple items in stripes, and patterns. Means mindfulness and shows growth.

Soft yellows are everywhere this season. Sweaters paired with denim are great for everyday casual wear. Muted tones of yellow are showing up in seasonal patterns and swimwear. Look for handbags and even slippers in this trendy shade.

Light pink tones are frosting the pastel palette this season. Putty pink pieces are perfect for matching sets. Play with textures and lengths in flowy dresses and with prints and stripes.

Sage green symbolized growth and mindfulness. Look for sage green in silky, breezy designs.

Soft Pastels color palettes, aw 2021 color
Soft Pastels color palettes: A: 016-77-10, B: 016-66-05, C: 137-78-04, D: 122-66-

Adobe Clay and Rust

The final earth-trend for this season is adobe clay or rust. Adobe clay and rust are best worn in casual dresses. Play around with different textures, fits, and lengths. For a breath of fresh air, pair adobe clay with 2020's it color, aqua menthe.

Dark and Deep

Rosetta Getty dark brwon 2021 AW
Rosetta Getty dark brwon 2021 AW

Dark-toned fashion trends match consumers' cautious natures this fall/winter. Pantone's root beer brown is showing up everywhere. Look for root beer brown in accessories, and leather pieces, and shoes.

Deep brown fashion trends aren't just for accessorizing. Incorporate tones like brownie bite into outerwear.

Pair different shades of dark brown together to create a look that is truly 2021.

dark brown color palettes AW 2021 Fashion color trends
dark brown color palettes: A: 013-27-08, B: 028-32-06, C: 017-28-17

Fushia and Magenta

Fuscia and magenta are here. These color trends are a welcomed flash into the dark and muted tones of 2021. Fushia and magenta are showing up on red carpets, keeping consumers feeling vibrant.

Used these tones as pops of color in accessories. Or, make a sexy statement in satin. Any way you style them, these powerful shades are turning heads this year.

How Sweet It Is

Givenchy sweet pink color trends AW 2021
Givenchy sweet pink 2021

Yet another shade of pink! Sweet, soft pink tones remind consumers of their youth. Bubble gum pink is showing up in matching sets. Look for feminine touches of lace and satin in sweet fashion design trends.

Sweet pink and bubble gum pink tap into consumer optimism and provide an outlet for feminine flair.

sweet pink color palettes 2021 fashion trends AW color
sweet pink color palettes: A: 152-85-11, B: 149-77-18, C: 156-67-17

See The Daylight

Daylight blue from Tanya Taylor
Daylight blue Tanya Taylor AW color of 2021

Daylight blue fashion trends hit the scene in spring and summer 2021. Consumers are happy to hang on another season. This happy blue hue is a perfect fit for day-to-night dresses.

Look for a variety of daylight blue striped patterns and textures this winter/fall 2021.

daylight blue color palettes for 2021 AW fashion color trends
daylight blue color palettes: A: 120-73-19, B: 107-67-15, C: 115-35-20

Play With Primary

Carolina Herrera primary pop

Primary pops are everywhere this fall/winter 2021. Look for primary reds and blues in everyday fashion pieces. Footwear and accessories are also a great way to work primary colors into a wardrobe.

Look for happy pops of primary patterns in 2021 fashion color trends.

These tones present well in online markets due to their digital-friendly demeanor. These tech-savvy primary colors won't be going anywhere anytime soon.

primary pop color palettes
primary pop color palettes A: 010-38-36, B: 043-75-34, C: 124-38-32

Pantone's Pairing

This year, everyone is watching the Pantone dynamic duo: illuminating yellow and ultimate gray. This pairing is a beautiful representation of humanity's emergence from darker days.

Look for illuminating yellow statement pieces paired with ultimate gray accessories. Swap roles and don an ultimate gray suit with splashes of ultimate yellow.

Pantone color of the year 2021 ultimate gray illuminating yellow

2021 Fashion Color Trends

Diverse consumer attitudes are creating an exciting palette for winter/fall 2021 fashion color trends.

Muted, earthy tones remind us to stay grounded. Pastels represent the consumers' guarded optimism.

Dark, deep browns are here to stay. These 2021 color trends give perfect leather and outer-layer options.

The many different faces of pink add an exciting and youthful element to winter/fall 2021. Magenta and bubble gum tones remind consumers to wear what makes them happy.

Want to know more about home and clothing trends? Check out fashion theories for more info and tons of resources.

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