The fashion pictures further down this page are a selection of magazine covers from Australian Ladies Home Journal. Since most of the fashion history on this website is based on British European taste, it is interesting to note how similar female Australian fashion styles were to those worn in Britain. See more covers like this shown right further below.
The first few magazine covers follow the general line of the mid-forties fashion looks and later covers show how Australian fashion was like both Britain and America influenced by the new silhouette the New Look. Wider fuller skirts soon became the norm, but clearly the Australian versions are not nearly as extravagantly full as Paris fashions of the era. The cover pictures further down this page are from mid 1940s to 1949.
You can also see how this 1959 Australian Home Journal magazine cover shown right has very similar fashionable garments to those worn in the rest of the world 1959/60.
Like women everywhere, Australia's women liked their fashion to be up as up-to-date as possible too. My original detailed text information on British fashion in the 1940s can be found in the main section in Utility Clothing and there are many more 1940s images including the 1940s fashion plates.
1940s Jingoism
Look carefully at the motivational phrases of encouragement used at the top of each 1940's issue of Australian Home Journal. Every generation, even those in the credit crunched world of today (2009), has hard times. Offered in these phrases are is clear insight of how to survive the lean times. ,My favourite sayings on these magazine covers are High Prices Decline When Declined and Idleness Dulls The Brain.
Money Related Phrases
Money Is The Means, Victory The End
Better To Save Than Spend
Buy Nothing You Can Do Without
Be A Saver Not A Spender
High Prices Decline When Declined
Note The Axe in Taxes
Price Soar And So Are We
Work related Phrases
Work Will Solve The World's Problems
If Little Labour, Then Little Gain
Competition Prevents Imposition
Idleness Dulls The Brain
Help Rehabilitate The Soldiers
Victory Related Phrases
Make 1945 The Victory Year
Freely Give to Freely Live
Victory! Liberty! Peace
Keep Traditions Going Phrases
Let Christmas Bring Goodwill
Do Not Kill Santa Claus
Let's Have A Happy Christmas.
My original detailed text information on the 1940s can be found in the main section in Utility Clothing and there are many more 1940s images including the 1940s fashion plates. You can also see some 1950s dressmaking pattern covers here. See images of McCall and Butterick dressmaking pattern covers from the post war era of 1945-1949.
You are reading an original mid/late 1940s compilation of Australian Home Journal magazine covers page, by Pauline Weston Thomas for www.fashion-era.com 2009 ©.
These fashion pictures are a selection of covers from Australian Ladies Home Journal and it is interesting to note how similar styles were to those in Britain. The first few styles of 1945 follow the general line of the mid forties fashion looks. Later magazine covers show how Australian fashion was influenced by the New Look. Wider fuller more extravagant skirts became the norm as the decade closed.
My original detailed text information on the 1940s can be found in the main section in Utility Clothing and there are many more 1940s images including the 1940s fashion plates. You can also see some 1950s dressmaking pattern covers here. See real 1940s' brides in their wedding photos here. See images of McCall and Butterick dressmaking pattern covers from the post war era of 1945-1949.
You are reading an original mid/late 1940s compilation of Australian Home Journal Patterns - magazine covers page, by Pauline Weston Thomas for www.fashion-era.com 2009
