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One retailer which has always catered to larger and plus sizes is Evans.
Evans Outsizes as it was known back in the sixties, was already established in most UK major cities
under that name until takeover in the
1980s. Back in the
Twiggy dominated skinny sixties it was just
about the only place larger women could know they would find clothes to fit.
In those days the clothes were rather frumpy. But after acquisition by
the Arcadia Group the Evans group of stores was revamped to accommodate the
purchasing power of a younger generation and the word outsize was
(thankfully) dropped.
This younger generation were physically larger and taller than the teenagers
of a generation earlier, but not prepared to wear the styles of matrons.
The new clientele wanted jeans, tops, skirts, suits, pretty lingerie, bras
and swimwear based on fashion lines found in shops stocking smaller sizes,
but all in the larger plus size. The Arcadia Group responded, making Evans
a huge success nationwide. The images below on this page are from the
spring summer 2005 Evans range.
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Evans is now part of one of 7 major outlets in the Arcadia
Group. The Arcadia Group has an ethical trading policy and strict
regulations with a code of conduct related to manufacture and labour
relations. Arcadia is the largest independent retailer of
clothes in the UK with more than 2000 outlets in shopping centres, malls and
towns nationwide. It also has outlets abroad and internet based sites
for shopping. The link to the Evans promo store is
here
and all their websites are a pleasure to surf and easily see the
stock range.
Anyone over a size 16 will find affordable fast fashion
garments there in typical colours of the season using fabrics and styling that
captures trends in smaller sized ranges of clothing.
www.evans.ltd.uk shows some of the
range on line for those wanting to buy
size 16 - 32. This makes it a shop stocking possibly some of the largest
clothes in the country. An interesting alternative, especially for
men, can be found at big and tall
stores. You can see the size chart at the Evans site and interestingly they
supply a top hip measurement and a bottom hip measurement with the bottom
measurement half an inch larger generally. An Evans' size 16 measures bust
40½", waist 34", hips 41½" and the mid size 24 has bust measurement of 49",
waist 44" and hips 51/51½". The largest size 32 has a bust measurement
of 55½", waist 51" and hips 61½/61¾". All the images
above were supplied by the Arcadia Press Office via Zoom.
Click here and download your Full Version of the Fashion Drawing
Female Outlines eBook
for only $9.95.
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