Strauss and Howe's book
Generations maintains that society unfolds in a regular cyclical way and that
the changes reoccur every four generations.
Advertisers and sociologists have given a whole range of meaningful terms or acronyms to groups of consumers
according to their age group, their personality and often their sex or location. Looking at these
generation terms does help to identify recognisable groups in society in the consumer driven world of
marketing and demographic opinion. Trends that these groups follow often
help us to distinguish differences between groupings.
Generation Table
Cyber Generation
Born 2002 -2025
Generation Y also known asthe
Millennial Generation and the i.generation
Born 1982-2001 A civic generation,
inner driven within the information revolution, striving to get ahead.
Generation X also known as the 13th Generation
Born 1960-1981 A reactive generation,
street wise. Examples - Madonna, Tom Cruise.
Baby Boomers
Born 1943-1960 An idealist
generation, often stressed out.
Some sources suggest true baby boomers were born between 1946 to 1964
after World War II to experience the pop media revolution and the ideal of
peace in our times.
Typical boomers include Bill Gates, Bill
Clinton, Tony Blair, Cher.
Silent Generation
Born 1925-1942, 95% of this generation is
retired. They are an adaptive generation because they have had to
be. This generation includes beats and beatniks. This generation
were technically born too late to be war heroes.
G.I Generation
Born 1901-1924 Concerned primarily with a
civic outlook within society.
Lost Generation
Born 1883-1900 Many fought and died in World
War 1.
Fashion-Era.com looks at women's costume and fashion history and analyses the mood of an era. Changes in technology, leisure, work, cultural and moral values. Homelife and politics also
contribute to lifestyle trends, which in turn influence the clothes we wear. These are the changes that make any era of society special in relation to the study of the costume of a period.
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