April 1930 Good Housekeeping Fashion Design Images Part 2
C20th Fashion History 1930s
By Pauline Weston Thomas for Fashion-Era.com
April 1930 - Good Housekeeping Fashion Design Images Part 2
C20th Fashion History 1930s
Here are more
pages from the spring issue of April 1930 of the USA Good
Housekeeping magazine. All thumbnail images enlarge as in the
previous page into A4 size
pages for personal use only printing and study.
I've cleaned of background clutter so you can really see the silhouette
and fashion detailing such as skirt and bodice seaming. However you
can still print off the original image layout right next to it.
April 1930 - Good Housekeeping Fashion Images 2
In 1930 nothing was considered smarter
than the knitted plaid sports suit in yellow, dark grey and pale blue
grey on the left. The 1930 Good Housekeeping magazine stated
'... sweaters and skirts of this types are the most important part
of any wardrobe. They are suitable for so many occasions: for golf
and walking as well as for specialist sports wear'.
It advised readers to be honest with themselves about
their figures only tucking in the jumper if they had a small, narrow
waist. Suggested confidence boosting ideas for the larger waisted
woman were a tuck in blouse with tiny decorative fashion pin tucks.
The latter pin tuck detailed blouse later became the epitome of many
30's fashion images.
The one piece flat crepe frock was trousseau must,
whilst Capes would be important for day or evening.
It also stated that every type of bolero including bolero effects would
be fashionable. You can see cape effect sleeves in the image
below, plus a range of flared flutes and pleats arrangements. In general
the lines are much much softer than in the 1920s.
To be smartly dress in Spring 1930 a woman was advised
to have a suit in her wardrobe, perhaps a 'Beller' styled one with high
waist highlighted by a belt.
Brimmed hats were also in fashion again and four or six
button suede gloves the ideal accessory. The final advice was to use
jewellery sparingly during the day and that chokers were very
appropriate when jewellery was used.
read more detailed text about 1930's fashions for women in the
The selection of fashion history images above on this
page and in 1930 Part 2 are taken from a Good Housekeeping magazine dated April
1930. The original scans for the images I've presented here were
kindly provided by Cynthia McCracken of Florida who
sells vintage paper ephemera. Original
images such as these look wonderful when framed and used as part of a
room scheme theme. I hope to
feature more of Cynthia's quality images in the near future.
My sincere thanks Cynthia for all your
efforts in sending me these great images so all the site visitors and
students can enjoy them freely.
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