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 Good Housekeeping Fashion Design Images April 1930

C20th Fashion History 1930s

By Pauline Weston Thomas for Fashion-Era.com

 

April 1930 - Good Housekeeping Fashion Design Images

C20th Fashion History 1930s

Below are image pages from the spring fashion issue of April 1930 Good Housekeeping magazine, with many I've cleaned of background clutter so you can really see the silhouette and fashion detailing.  However you can still print off the original image layout right next to it.  All thumbnail images enlarge into A4 size pages for personal use only printing and study.

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April 1930 - Good Housekeeping Fashion Images 1

April 1930 - Good Housekeeping Fashion Images - Sports Wear April 1930 - Good Housekeeping Fashion Images - Dress and Easy Suit April 1930 - Good Housekeeping Fashion Images - Tennis Wear April 1930  Fashion Image with Car

The page above left details the cost of a trousseau of the American bride of 1930 and explains how the items could be ordered.  The end image is titled 'Paris Openings Confirm Silhouette of Higher, Normal Waist and Longer Skirt.'

The 1930 magazine fashion article went on to explain the higher waist and longer skirt was definitely established and with the silhouette line tighter and straighter with fullness toward the hem with hems for day and sports now being even. Uneven hems were still suitable for evening.  Day hems were 3 to 4 inches below the knee whilst evening dresses were 10 to 12 inches maximum from the floor for night time or ankle length.

This was a turning point in the fashion history silhouette happening right at the start of the decade.  Fashions held this similar type of appearance for about 6 years and it was only in 1937 that quite a different look emerged and which we associate more with the lines of the war years.

April 1930 - Good Housekeeping Fashion Images - Fluted Hems. April 1930 - Good Housekeeping Fashion Images - Pleats

Fashion points highlighted the importance of the more feminine elements that could be used on female dress and referred to these fashion details as lingerie touches.  Details included stitching, tucking, button trimming, shirring, ruffles, pleats, tied necks and bows.  Peplums and peplum flounces would give form to the suit, dresses and gowns.  Flares were still good, but pleats were back.

Jackets could be sleeved or sleeveless and there could be capes and capelets attached and detachable. 

Important fashion colours for Spring 1930 were defined as 'blue shades, black, navy blue and white, pinks, greens, all the string and neutral shades (beige), all the pastel shades and grey....'   The two outstanding fashionable fabrics mentioned were shantung and jacquard prints which sometimes were dotted or striped silks.  Washable crepes and wools, handkerchief linen, printed chiffons and georgette all got mentioned.

This April 1930 fashion issue concentrated on advising the bride of all the latest fashionable styles from Paris and in particular the new silhouette and skirt length. The fashionable new length for the new thirties decade had dropped dramatically and was 4 inches below the knee.  This issue also explained specific clothing items could be bought directly from that issue of Good Housekeeping.  It also itemised the 1930 trousseau at a cost of $386.15.  The fashionable 1930 trousseau included a satin wedding gown, a veil, a 3 piece going away suit and a suitcase of other items which amounted to more than 5 types of dresses, a full coat, jackets, lingerie and more sundry items.

You can read more detailed text about 1930's fashions for women in the stylish thirties and see more 130 Good Housekeeping fashions like this in the next page.

The selection of fashion history images above on this page and in 1930 Part 2 are taken from a Good Housekeeping magazine dated April 1930.  The original scans for the images I've presented here were kindly provided by Cynthia McCracken of Florida who sells vintage paper ephemera. Original images such as these look wonderful when framed and used as part of a room scheme theme.  I hope to feature more of Cynthia's quality images in the near future. 

My sincere thanks Cynthia for all your efforts in sending me these great images so all the site visitors and students can enjoy them freely.

You can see some free line drawings of earlier 1930s silhouettes here.

You can read more about 1930's fashions in the stylish thirties. You can read how to date an old photo in this section here.   Hats are very helpful when dating photos as are hairstyles so try my sections here.

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Page added 14 June 2005

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Fashion-Era.com looks at women's costume and fashion history and analyses the mood of an era.  Changes in technology, leisure, work, cultural and moral values. Homelife and politics also contribute to lifestyle trends, which in turn influence the clothes we wear.  These are the changes that make any era of society special in relation to the study of the costume of a period.Fashion History

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