Exciting new way of buying all your lingerie 'must haves'.
Good Housekeeping Fashion Design Images April 1930
C20th Fashion History 1930s
By Pauline Weston Thomas for Fashion-Era.com
April 1930 - Good Housekeeping Fashion Design Images
C20th Fashion History 1930s
Below are image pages from the spring fashion issue of April 1930 Good
Housekeeping magazine, with many I've cleaned of background clutter so you
can really see the silhouette and fashion detailing. However you can
still print off the original image layout right next to it. All thumbnail images enlarge
into A4 size pages for personal use only printing and study.
April 1930 - Good Housekeeping Fashion Images 1
The page above left details the cost of a
trousseau of the American bride of 1930 and explains how the items could
be ordered. The end image is titled 'Paris Openings Confirm
Silhouette of Higher, Normal Waist and Longer Skirt.'
The 1930 magazine fashion article went on to explain the
higher waist and longer skirt was definitely established and with
the silhouette line tighter and straighter with fullness toward the hem
with hems for day and sports now being even. Uneven hems were still
suitable for evening. Day hems were 3 to 4 inches below the knee
whilst evening dresses were 10 to 12 inches maximum from the floor for
night time or ankle length.
This was a turning point in the fashion history
silhouette happening right at the start of the decade. Fashions
held this similar type of appearance for about 6 years and it was only
in 1937 that quite a different look emerged and which we associate more
with the lines of the war years.
Fashion points highlighted the importance
of the more feminine elements that could be used on female dress and
referred to these fashion details as lingerie touches. Details
included stitching, tucking, button trimming, shirring, ruffles, pleats,
tied necks and bows. Peplums and peplum flounces would give form
to the suit, dresses and gowns. Flares were still good, but pleats
were back.
Jackets could be sleeved or sleeveless
and there could be capes and capelets attached and detachable.
Important fashion colours for Spring 1930
were defined as 'blue shades, black, navy blue and white, pinks,
greens, all the string and neutral shades (beige), all the pastel shades
and grey....' The two outstanding fashionable
fabrics mentioned were shantung and jacquard prints which sometimes were
dotted or striped silks. Washable crepes and wools, handkerchief
linen, printed chiffons and georgette all got mentioned.
~
This April 1930 fashion issue concentrated on advising the bride of all
the latest fashionable styles from Paris and in particular the new
silhouette and skirt length. The fashionable new length for the new thirties
decade had dropped dramatically and was 4 inches below the knee. This
issue also explained specific clothing items could be bought directly from
that issue of Good Housekeeping. It also itemised the 1930 trousseau
at a cost of $386.15. The fashionable 1930 trousseau included a satin
wedding gown, a veil, a 3 piece going away suit and a suitcase of other
items which amounted to more than 5 types of dresses, a full coat, jackets,
lingerie and more sundry items.
You can
read more detailed text about 1930's fashions for women in the
stylish thirties and see more 130 Good
Housekeeping fashions like this in the
next page.
The selection of fashion history images above on this
page and in 1930 Part 2 are taken from a Good Housekeeping magazine dated April
1930. The original scans for the images I've presented here were
kindly provided by Cynthia McCracken of Florida who
sells vintage paper ephemera. Original
images such as these look wonderful when framed and used as part of a
room scheme theme. I hope to
feature more of Cynthia's quality images in the near future.
My sincere thanks Cynthia for all your
efforts in sending me these great images so all the site visitors and
students can enjoy them freely.
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contribute to lifestyle trends, which in turn influence the clothes we wear. These are the changes that make any era of society special in relation to the study of the costume of a period.
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